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ART DIRECTOR AND DESIGNER
MTN Dew Game Fuel x Call Of Duty :
Black Ops Cold War
ART DIRECTION | KEY VISUAL DESIGN | WEBSITE DESIGN | EXPERIENTIAL DESIGN
As a gamer this was one of my favorite projects to work on! It began when we were tasked with creating a key visual that combined the Call Of Duty: Black Ops Cold War look and feel with some Mtn Dew flare. It was a fantastic exercise in combining the torn, distressed look with some sleek and tech forward elements. After the key visual was locked I started with the main website creation and design.
Agency : Motive
Other aspects of the Mtn Dew Game Fuel x Call Of Duty campaign was Operative Interruption and influencer kits. This was used to create hype around the promo. We created influencer kits that would be sent to key influencers in the gaming world such as TPain. I also designed a website using the key visual look and feel that would be broadcast during a DrDisrespect live stream that had about 600,000 views.
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