ROCKSTAR PURE ZERO
WEBSITE DESIGN | AR CREATION DIRECTION

Rockstar Energy drinks was launching two new flavors and bringing them to life with a fully immersive AR portal experience. I wanted to create an eye catching website that would give the viewer glimpses of the AR portal, encouraging them to open the portal to experience more. Each section of the website features a different part of the portal from the statues to the bar top with the products. In tandem with this, I worked with our 3D team and outside venders to create the look of the AR portal experience.

Agency : Motive

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2022 Finalist for a Shorty Award as part of the Rockstar Pure Zero | Zero In on the Hustle Campaign